SilverNeedle® Hospitality Improves Modelling and Scenario Planning Using Anaplan

Rapid deployment suits hospitality group’s resources and aggressive regional expansion plan.

Singapore – December 2, 2013 –SilverNeedle® Hospitality (SNH), an innovative and progressive integrated hospitality investment, development and management company, has chosen Anaplan’s cloud-based modelling and planning platform to improve its strategic long-term planning, budgeting, forecasting and scenario planning across the Asia Pacific region. Anaplan’s quick-to deploy and flexible solution enabled SilverNeedle to achieve sales and finance prudence in the highly competitive hospitality sector.

Headquartered in Singapore, SilverNeedle manages more than 4,000 keys in over 65 + properties within the Asia Pacific region. Its hotel brands include The Grand Chifley, Chifley, Country Comfort, Australis, Sundowner, NEXT Hotels and Resorts, and SilverNeedle Collection.

SilverNeedle’s primary business challenge was to overcome an Excel-based process for long-term planning, budgeting, forecasting and scenario planning. These spreadsheets could not deliver timely and accurate results, which weakened the target setting process. SNH needed a tool to overcome geographical dispersion to collate and forecast specific drivers, financials and business indicators in a timely, accurate, accountable and auditable manner. With intent to further expand its portfolio of managed properties in Asia Pacific, SilverNeedle required a simple, agile enterprise modelling and planning solution to provide its senior leadership with the critical business foresight to compete in the hospitality sector.

Moreover, the hospitality industry’s business models are complex and vulnerable to variables, including the seasons, economics, competition, and crises such as natural disasters, pandemic flu, among others. Anaplan’s real-time modeling and calculation engine provides the ability to adapt and course correct in the face of volatile changes and related financial impacts.

“酒店计划，预测和分析需要针对关键场景计划的特定模型。作为一个动态增长的酒店集团，我们将敏捷性定义为关键的业务规范。我们不能坐着多个月等待实施解决方案 - 我们需要低维护的解决方案，这些解决方案可以节省我们的宝贵人才和时间来专注于我们的核心业务。”Silverneedle Hospitality副总裁Sudhir Abdul Rahman说。

Using Anaplan, SilverNeedle has built a five year plan, and hotel budgeting and forecasting models within four weeks, live in the hands of business users. Anaplan connects data from SilverNeedle’s regional offices in Asia, Australia and 65 hotels within the Asia Pacific region.

“With Anaplan, we have streamlined our entire process from the 5 years Business strategic plan to our annual plans in less than 4 weeks and moving forward with our hotel business planning, budgeting, forecasting, long term planning and KPI setting.” Sudhir commented, “The engine made the required calculations quickly and we were able to fast-track our planning processes with all our KPIs in one place”

“Anaplan is dedicated to supporting SilverNeedle’s strong growth trajectory in the Asia Pacific region. Our value proposition to SilverNeedle and our customers remains simple: we offer them an easy, immediate, scalable solution that matches their pace, resources, and more importantly, enables them to enhance their forecasting and planning which is critical to business success,” said Samir Neji, Managing Director.

亚洲酒店客户包括Silve AnaplanrNeedle and AirAsia Expedia.

关于Anaplan
Anaplan正在破坏业务建模和计划的世界。我们建立了从头到尾的平台到授权公司实时计划，合作和行动。保持关键业务事件，快速建模潜在的影响并即时纠正课程。借助Anaplan的基于云的平台，您可以不断地对齐员工，计划并花在您的市场机会上。Anaplan是一家私人公司，总部位于加利福尼亚州旧金山的四大洲全球办事处。要了解更多信息，请访问anaplan.com。在Twitter上加入我们：@anaplan

About SilverNeedle® Hospitality
SilverNeedle® Hospitality is an innovative and progressive integrated hospitality investment, management and development company, with a focus on mid to upscale hotels and resorts that are intelligently designed and operated for the professional and leisure needs of the business traveller. SilverNeedle® Hospitality currently operates 64 managed and licensed properties with two more properties under development which account for more than 4,000+ keys in the Asia-Pacific region. Headquartered in Singapore, SilverNeedle® Hospitality has regional offices in Bangkok, Sydney and Bangalore.

The Nadathur Group, an investment firm owned by Nadathur S. Raghavan cofounder of NASDAQ-listed Infosys Technologies, founded SilverNeedle® Hospitality. For more information, please visit www.snhgroup.com.