重新定义商业智能

西蒙·塔克（Simon Tucker）

Chief Planning Officer

WHAT’S ALL THIS STUFF CALLED ANYWAY?
We’ve been doing a lot of work here at Anaplan over the last few months, enhancing the visualization, advanced modeling and analytical capabilities of our Business Intelligence Platform. These enhancements on top of the core BI Platform have enabled us to redefine what Business Intelligence really is.

那么什么是商业智能？我从事这个行业已有近20年的时间。在软件公司内部或作为顾问。我经历了80年代和90年代的企业计划阶段，即90年代初期的BI淘金热以及EPM, BPM, CPM bandwagon of the 2000’s. Software companies sure are good at coming up with an acronym for solutions they think companies will/should or do, use.

我的运营背景很强，尤其是在财务指标/成果方面运营时，我很幸运能够从实际的公司角度看待视角，而不是供应商。

我只是‘搜索’
What really made me stop and think about what all this ‘company performance tracking stuff’ is though was on a visit to Google some time ago. I’d honestly got to a point where I wasn’t sure the latest craze, (then CPM/BPM/EPM) had taken hold inside the enterprise.

So I stopped the Google executive I was meeting with in the corridor and asked him, ‘what do you guys call all this ‘stuff’?’ He stopped and of course asked me what I meant by ‘all this stuff’ to which I replied, ‘you know, analytics, reporting, planning, business modeling and so on’. All the stuff we use to keep track of the business and forecast what we think we will do’.

‘哦，你们称其为EPM，我们只是称其为商业智能。我们真的不知道EPM是什么。对我们来说，这都是商业智能。

Was this a revelation? Well, kind of. You may be asking what the punch line is. Isn’t this obvious? Well, not really, and here’s why. Companies do see performance tracking and prediction in their companies as Business Intelligence. In fact that’s one of the top agenda items for CIO’s, (help support growth by getting their companies better visibility to data to track, manage and predict performance, seehttp://www.gartner.com/displaydocument?id=1524714（以及移动到云，在同一Gartner报告中概述）。也看云升至2011年首席信息官的首要任务。

But, when they select a Business Intelligence tool, (and by the way most are tools versus solutions), they get an analytics and reporting solution that allows them to see where they have been and where they are. Not much help for the future. Most Business Intelligence tools don’t cater for the full spectrum of decision-making and debate that organizations need to do. So invariably they go out and buy other point solutions for the parts/processes that are missing/not supported by the current Business Intelligence tool. More silos, more mess, more time, more money.

正如您在本文稍后会看到的那样，商业智能和决策有5个方面，而不仅仅是大多数供应商提供的两个方面。昨天的想法实际上是通过多个解决方案而不是单个平台来涵盖所有这5个过程的想法。特别是考虑到云。（我是否提到云是首席执行官议程的顶级项目）。

决策的基本业务流程
从实际的角度来看，所有公司都希望有一个可重复的过程来分析数据，讨论方案，做出决策，执行和审查。我们称其为Gadde，代表；

收集
分析
Debate
决定
执行

我将在另一篇文章中谈论有关Gadde的更多详细信息，但我相信您会了解实用决策过程的想法。我已经与许多高管一起使用了这个过程。当然，要在整个公司中做到这一点（所有功能，所有层），您需要一个解决方案，该解决方案在所有5个领域中提供价值，或者更准确地将其提出，从而在技术上可以通过适当的解决方案来支持每个过程。

那里有问题
问题是，在交付企业需要支持增长的“商业智能”方面，经典的自我主入的BI供应商（仅提供对过去或现在的解决方案）。他们还缺乏将其交付给客户的方式（在许多情况下，提供了过时的技术骨干的解决方案，需要高技能顾问的军队，或者是伪云技术，至少会将它们放置在同一技术中作为真正的云供应商的酷孩子）。因此，恕我直言，传统的BI供应商有三个问题。

An incomplete solution
30年前设计的市场/送货机制，人们开始强烈质疑
点解决方案，以满足应该是一个非常有凝聚力的协作业务决策过程的解决方案

重新定义商业智能
那么,如何we be so bold and make these statements? How have we redefined Business Intelligence?

原因是我们在过去的5年中一直在建立一个纯种纯种的SaaS/商业智能云平台，该平台将我们和许多企业结合在一起，称为商业智能。该平台支持公司需要经过的基本决策流程（我们称为Gadde）以及支持这些过程的关键技术方面；

Analytics
建模
预测
规划
报告

现在，任何人都可以提出自己重新定义商业智能的说法，但这不仅仅是技术。这是关于您如何上市并将平台交付给客户的。现在重新定义了。

Anaplan上市；

无限用户
快速启动 - 几秒钟内将云拿到几分钟内的模型，几天内实施
Self-service – no code, no rocket scientists needed; just you and your design skills
IT friendly – we love IT and they’ll love Anaplan. Safe and secure in the cloud and they don’t need to spend their time managing the technical back end
可扩展 - 您可以从头开始构建和部署自己的模型或扩展我们可用的数百个预配置模型
Low COCO – cost of cloud ownership is low compared to other clouds and especially to the on-premise solutions – no hardware, no software, no user limits

把钱拿出来
好没问题。注册Anaplan挑战，甚至通过电子邮件发送给我[email protected]and I’d be happy to back up our claims.

看到的是相信和体验Anaplan将使您成为信徒。我保证。