提高营销绩效以实现卓越运营

Marketing campaign checklist: Enhance marketing performance to achieve operational excellence

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Marketing can no longer risk missing opportunities to show its impact on the bottom line due to inefficient planning, spending, resourcing, or overall processes.

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As you prepare for your next campaign, keep this five-step checklist handy to drive operational efficiency through each of your marketing programs and activities—including planning, production, execution, measurement, and optimization.

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营销活动清单：提高营销绩效以实现卓越运营

由于计划，支出，资源或整体流程效率低下，营销不再冒着失踪机会对底线的影响。

当您为下一个广告系列做准备时，请保留此五步清单方便的方便，以通过您的每个营销计划和活动（包括计划，生产，执行，测量和优化）来提高运营效率。