The Future of Retail: One-stop shopping as the status quo
快速变化的消费者期望将一站式零售商带来优势。随着2030年的临近，零售商将其产品限制在较低的患者和越来越多的消费者身上可能是一个错误。
As we explore the landscape of the future for retailers, there are several key areas retailers need to identify, understand, and address to stay competitive in the next eight years. In the previous blog of the Future of Retail 2030 series, we took a broad look at the conditions retailers need to prepare for in 2030. Many retailers are unprepared today and will be left behind if they don’t catch up. What should retailers do to drive growth and protect margin in a world of omni-渠道交付？
In this, the second blog in our series, we will focus on consumers’ interest in one-stop-shopping, and how retailers need to adapt to survive in the future of business 2030.
转移购物者文化
The retail landscape today is vastly different from even 10 years ago, and without catching up, retailers have no chance of surviving next year, let alone in 2030. There are multiple factors impacting both market conditions and success, and one of the most important is the evolving consumer. They’re not the same group of past traditional shoppers, from demographics to habits.
与规范最明显的分歧之一是客户迅速采用新的零售趋势，从而使购物体验降低或疲惫不堪。根据NRF research in 2020，，，，93％的被调查消费者表示，“他们更有可能根据便利选择在特定零售商中购物”。
一站式商店的魅力
Today’s consumer has more options than ever before. With this vast market providing competing price points, varying fulfillment speeds, and huge breadth of product offerings, retailers with the ability to provide the best of everything are at a major advantage over thosewhose products are更多的利基。随着越来越多的零售商将其库存扩展到包括更多类别，一站式购物的吸引力将继续增长。
Safety
COVID-19完全颠覆了消费者寻求while shopping. Clean carts, full shelves, and ability to shop quickly in one place are now requirements rather than pleasant surprises. In a world where customers want to minimize their exposure to strangers, a one-stop shop is deeply appealing due to its promise of only one place to wander rather than a combination of various storeS’清洁标准和多组人群。考虑到节俭时期的汽油价格波动，提供全面购物体验的商店显然是一个明显的优势。
安全的一站式购物不仅限于实体店内访问。随着电子商务的兴起以限制公众的接触，在线购物是消费者在不交叉购物的情况下满足其所有需求的可靠方式。能够提供涵盖客户的每一项需求而不需要商店访问的零售商处于零售未来的前沿。
尽管病毒的安全并不总是成为购物者的重中之重，但毫无疑问，这种体验将长期塑造购物者。安永通过他们最近的研究证实了这种信念。
Convenience
消费者拥有的购买选择要比当今简单的实体措施多。电子商务正在迅速增长。Statistaforecasts2021 United States e-commerce sales to amount to $429.2 million, and in 2025, sales will reach $563.4 million.
一旦购物者从他们喜欢的零售商那里选择想要的产品，他们现在就有多个履行选择。大盒子零售商正在扩大他们的接送和交付能力，包括新鲜的杂货，大型电子产品（例如电视）和服装，以鼓励一家商店的一份订单。迎合消费者偏爱方便而不是比较购物的偏爱，选择当天的交货或接送进一步的进一步劝阻交叉购物，并使他们处于明显的优势。
Speed
消费者的耐心很低。根据A的说法report by eFullfilment Service。
根据Raydiant，，，，as of May 2021, 74.5% of shoppers used buy-online, pick-up in-store (BOPIS). What drives this consumer decision? BOPIS combines the convenience and safety of shopping from home while delivering extremely fast fulfillment, as evidenced by multiple one-stop retailers’ fast-turn promises, likeTarget’s standard two-hour readiness window。
这强调了消费者的耐心降低，一站式商店吸引了他们渴望立即获得一切，无需购物的愿望。
Competing in the one-stop-shop future of retail
小型零售商如何应对这些快速变化，威胁到数十年的现状？实时，全面的计划和通过有见地的数据源和深入分析的预测可以创造尽可能多的知名度，尤其是零售商向其业务介绍其他类别时。保持利基市场和僵化的购物选择可能会证明是灾难性的。
使用新的，强大的数据集（甚至多个集合）添加类别会淹没一个部门，更不用说整个业务了。通过掌握入职并维护这些数据源，团队可以在整个企业中获得更多的见解。同样，通过将所有关键功能与零售商的成功联系起来，例如财务计划，商品计划，类别计划和亚搏彩票手机版免费下载物流，每个部门都可以更好地为在所有情况下使用和分析数据做好准备。
例如，分解孤岛隔离销售和营销团队可以帮助零售商确定机会突出新产品和作为一站式商店的更好地位。有了这些信息，营销领导者可以量身定制临时促销活动，以鼓励更大的篮子，例如，如果零售商传统上只出售化妆品，则可以购买合格的新护发产品，从而提供免费的促销产品。然后，销售商可以充分准备使用产品的商店，以满足该类别中该促销项目和其他免费项目的需求，同时有可能在线或第三方库存缩减以平衡零售商未经证实的类别的利润率。
Even though consumers are choosing to prioritize convenience, their purchasing decisions are still highly dependent on cost. In the next blog of the Future of Retail 2030 series, we’ll look at how affordability impacts retailers’ ability to balance margins and stay profitable, especially during times of market volatility. With quick and frequent fluctuations in consumer confidence, retailers need to be more resilient and more prescient as they navigate the next 10 years.