Commercial revenue planning: Optimize and automate revenue performance

不断改善您的收入计划需要保留您所学到的知识，建立并熟练地管理它。AI可以帮助您完成这三个。

在我的前三期中，我介绍了prime ingredients为了加速顶级收入增长：understanding drivers of revenue performance,allocating investments to influence outcomes, and实时评估多种情况。Now, imagine for a moment that you followed the recipe and worked in all three of these ingredients. What would be the worst possible outcome?

从您的收入计划或执行情况下，这不会有任何进展，因为您已经彻底涵盖了这些领域。您已经将业务驱动力一直绘制为营销和贸易支出，运行多种情况，设置自己以管理一系列意外情况，并将设备设置在适当的位置以推动最佳结果，无论情况如何。

最糟糕的结果是，尽管您的所有努力，您最终什么都没学习，因此必须在下次访问计划时开始。每个人都浪费了宝贵的时间和资源来重新思考他们已经考虑的事情，并跟踪上亚搏娱乐电子一次阐述的相同问题的答案。然而，这就是许多组织所做的，这并不是由于缺乏脑力，技术甚至对他们正在做什么的认识。

让我们重新构架一个问题：最好的结果是什么？下次您已经学到了一些东西，可以运用自己学到的知识，以便您最好地改善以前的努力。最终成分，优化并自动化收入绩效, is the cherry on top that you need to do this.

比您刚刚结束的计划以更好的位置开始您的下一个计划旅程

Think about how far you’ve come since starting your revenue planning journey in Anaplan. You created a solid foundation of lower-level planning, and connected it with your marketing and trade spend to understand how best to achieve your forecasts. That gave you a working model of your commercial revenue operations, which you then connected to key areas across the business that influence your forecast. All along the way, you asked challenging questions, brought in data sources that delivered important contributions to decision-making conversations, and broke down the barriers of collaboration between everyone with a stake in the revenue plan. You’ve performed scenarios, tested your ideas, and are able to pivot more easily than you have in the past. All the while, your planning solution has been saving all the information that you entered into it.

You’ve built a powerful revenue planning machine, made it run, and got results. Now, you want to take that success and continue to build off it each time you visit the revenue plan in the future. You’ve put a lot of collective intelligence into your planning, and it takes the help of the system to assure that you incorporate all the intelligence that resides within.

Intelligence is made, not born

您在收入计划中内置的每个组件也是跟踪和收集数据的精确传感器，从而成为与实际绩效或外部市场数据进行比较的机制，预测未来的结果并推荐促销组合。积累大量数据的时间不远，远远超过人类可以处理的要多。

AI-enrichment within Anaplan provides the computational horsepower needed to detect meaningful patterns, trends, and predictors from all that data, and to help determine how to manage those insights. Some parts of your plan will be running well, needing little ongoing attention, and therefore can be automated. Others will be found to be running acceptably, but could be performing better. Such areas require moderate levels of attention, and can be optimized. And, some areas will exhibit high variances or require significant attention, and therefore be treated as exceptions.

您对计划的改进越多，积累的数据就越多，并且计划系统就越复杂。AI擅长从数据中分离出噪音，从而帮助您确定正在推动收入指标和计划表现的真实现象，以及在哪里分配注意力。人工智能能力逐渐成为积累专有情报的必不可少的合作伙伴，而不仅仅是您的业务，还与您的业务空间有关。

Anaplan的报告功能可帮助您创建自己的食谱以适合这种情况

Even the best AI capabilities cannot discern what information is most relevant or salient to you and what action to take. Frequently, to understand what is happening in the present you need to retrieve snapshots of past information, and piece together a thread that leads to the present.

You need reporting capabilities that allow you to view a report from any point in time, no matter where you are in the planning process. That empowers both planners and managers to detect precise points or time ranges where expected results went awry, and facilitates quick and direct communication with people who can resolve the issue or provide more information.

Summing it all up: Create your own commercial revenue planning masterpiece

We’ve come full circle in discussing the four ingredients that make up the recipe for accelerating topline revenue growth. Let’s conclude with a few thoughts about how we have seen customers combine these ingredients to create a commercial revenue planning masterpiece, and how you can too.

• 首先，了解驱动收入的原因，然后建立您的计划基础和路线图。这使您能够平衡对您的业务重要的事情，并使用Anaplan的功能来建模业务的重要领域。
• Then, once you have a working model, simple or complex, you’ll be able to track, analyze, and improve each step along the way as you iterate, whether weekly, monthly, quarterly, annually, or however often you revisit your plan.
• Everything you do in Anaplan contributes to a body of knowledge that the platform technology analyzes, helping you automate lower-value tasks, continually optimize fundamental tasks, and prioritize exceptions. These are the three key mechanisms by which organizations supercharge their performance
• By doing all this, you are also making continuous improvement. Over time, you can do things better, with greater automation, raising the collective IQ of your organization. You are not preoccupied with the basics, but rather devote your valuable time to the exceptions, wherein new opportunities often lie. And, you are not worrying about how to do effective trade day in and day out, because you are already doing so, guided by the system and its AI capabilities, which are also products of your organization’s intelligence.