演示

营销行业格局：是时候退休电子表格了

观看演示
33% of marketing budgets go to technology* but regardless of this investment the majority of marketers are still planning in spreadsheets.

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As a Marketer, you are at the heart of digital transformation, constantly challenged to communicate to your audience in timely, relevant, and innovative ways.

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Your customers are directly connected to the rest of your business, including your Sales and Service teams. Yet internally, you’re working with your colleagues via email and spreadsheets. You’re filling the cracks between your marketing solutions with spreadsheets, and your planning and budgeting processes have become inefficient and disconnected.

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With access to such a vast array of technology, why are you suffering under this huge administrative burden?

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With Anaplan’s Marketing Applications, you can accelerate the transformation of your marketing department.

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You can:

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  • Know and control your spend in real time
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  • Forecast the resources required to fulfill your plans
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  • Build attribution models to connect results to spend
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  • Learn which campaigns influence your customers and prospects
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  • Analyze your Sales and Marketing metrics in a single view
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  • And Create unlimited what-if scenarios to understand the impact of changes to your plan
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With these tools in place, you can accelerate your planning cycles, and connect you to sales, service and finance departments.

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This empowers you to:

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  • Create a more collaborative relationship with Finance
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  • Integrate your Marketing Plans to the Sales Forecast
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  • Work with your service teams to increase customer growth and build advocacy
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  • And improve the overall customer experience
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33％的营销预算用于技术*，但是无论这项投资如何，大多数营销人员仍在计划中。

作为营销人员，您是数字化转型的核心，不断挑战以及时，相关和创新的方式与观众交流。

您的客户直接连接到您的其他业务，包括您的销售和服务团队。但是，在内部，您正在通过电子邮件和电子表格与同事合作。您正在用电子表格填充营销解决方案之间的裂缝，并且您的计划和预算流程已经效率低下和脱节。

通过获得如此庞大的技术，您为什么要在这种巨大的行政负担下遭受苦难？

通过Anaplan的营销应用程序，您可以加速营销部门的转型。

你可以：

  • 了解并控制您的花费
  • 预测完成计划所需的资源亚搏娱乐电子
  • 建立归因模型以连接结果以支出
  • 了解哪些活动影响您的客户和潜在客户
  • 在单一视图中分析您的销售和营销指标
  • 并创建无限的情况，以了解变更对计划的影响

有了这些工具，您可以加速计划周期，并将您与销售，服务和金融部门联系起来。

这使您能够：

  • 与财务建立更加协作的关系
  • 将您的营销计划整合到销售预测
  • 与您的服务团队合作以增加客户的成长并建立倡导
  • 并改善总体客户体验